The firearms industry is handicapped by big tech online advertising policies. At Armanet, we decided to build a solution.
The fact is, online advertising works. It works because you can use highly sophisticated targeting techniques to find the right audiences where they’re consuming content. Brands know it works and that’s why it represents over 70% of total advertising investment across industries (and will grow to 78% by 2025).
Unfortunately, major advertising platforms have labeled firearms as “dangerous products” and prohibited them from the largest advertising platforms.
Advertisers and publishers in the firearms space lose out on $'s they could be earning because of a lack of sophisticated ad-tech infrastructure.