
Advertisers
Get a sophisticated buying platform open to 1st and 3rd party targeting levers with a robust reporting suite
- Retarget site visitors, cart abandoners, page visits, etc
- Contextually target to put the right product in front of in market users
- Affinity / In-Market targeting options
- White/Blacklist options to ensure brand safety
- Full funnel reporting - Impressions, clicks, conversions
- Offline conversions (store visits) tied to ad exposure
35M+ Impressions on Endemic Publishers
-
Pew Pew Tactical
-
The Truth About Guns
-
Forgotten Weapons
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Hunting Life
-
Guns Classifieds Network
-
Many More
Targeting
Reporting
Detailed, real time reporting on all key metrics like impressions, viewability, clicks, conversions, spend, frequency, and more
Optimization
Make adjustments inflight, real time to optimize your reach and frequency, cost per click, and other business driving metrics
Reach
Leverage broad publisher network full of firearms enthusiasts along with custom affinity audiences to expand your customer reach
The best solution for all kinds of advertisers in the 2A space
2A Brands
Feature your product ads to customers that are in-market for that specific product, and have an affinity with your brand
Track events + actions: get insight into your customers behavior after the click, like on-site engagement and even offline conversion - like knowing whether a person who saw your ad later visited one of the 80,000 FFL's we keep an eye on nationwide
Online retailers
Retarget users who have abandoned cart. Contextually target users researching a product you offer. Track ROI of your media spend to ecommerce revenue. Do all the cool things other industries are enabled with every day
Gun shops + ranges
Geotarget your media spend so you can show up on the biggest publishers but only for users in your local area.
Track whether your ads drove people to your shop or range in platform without relying on them saying “yes I saw your billboard or heard your radio ad”
Why should advertisers use Armanet's programmatic solution for the firearms industry
Reach your target audience and increase conversions with programmatic display advertising
Maximize your ad spend and target the ideal audience
Get real-time insights and optimize your firearms-related ad campaign in real-time
Reach your target audience at scale and improve your ROI
Leverage the power of big data to drive more effective firearms-related campaigns
59%
of Advertisers in the space reported dissatisfaction with current online ad-spend ROI
63%
of Publishers in the space report unsold inventory and less than optimal revenue from online ads
The numbers don't add up
When advertisers complain about reach and publishers complain about unsold inventory, the problem is in the infrastructural tech, not the economics
Features for Advertisers
Audience Focused Targeting Enhances Your Media Efficiency
Geo
IP
Demographics
Behaviour (Events)
Site (domain) / In-App (bundle)
Look-a-like segment
OS / OS version
Browser
Device / Device Model
Screen size
Frequency capping
Day & Time
Retargeting
3rd-party data
Onboarding CRM Data
100+ pre-built audience segments

A combination of proprietary technology and fraud detection partners safe, high quality inventory
Anti-Fraud - Forensiq, Protected Media
Creative Verification - GeoEdge and theMediaTrust
Black & White lists - For exclusion and whitelisting publishers
Support ads.txt - Follow and spread ads.txt project
IAB Compliant - Accept and follow IAB recommendations

Detailed automatic and manual reports are available in Client Dashboard
Domain / Bundle
Distribution Frequency
Day and Hour
Geography
Platform
Audience
Source
Custom Reports
