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Advertisers

Get a sophisticated buying platform open to 1st and 3rd party targeting levers with a robust reporting suite

  • Retarget site visitors, cart abandoners, page visits, etc
  • Contextually target to put the right product in front of in market users
  • Affinity / In-Market targeting options
  • White/Blacklist options to ensure brand safety
  • Full funnel reporting - Impressions, clicks, conversions
  • Offline conversions (store visits) tied to ad exposure

Targeting

Full suite of sophisticated targeting levers like retargeting, geotargeting, custom audiences, in-marketness and more

Reporting

Detailed, real time reporting on all key metrics like impressions, viewability, clicks, conversions, spend, frequency, and more

Optimization

Make adjustments inflight, real time to optimize your reach and frequency, cost per click, and other business driving metrics

Reach

Leverage broad publisher network full of firearms enthusiasts along with custom affinity audiences to expand your customer reach

The best solution for all kinds of advertisers in the 2A space

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2A Brands

Feature your product ads to customers that are in-market for that specific product, and have an affinity with your brand

Track events + actions: get insight into your customers behavior after the click, like on-site engagement and even offline conversion - like knowing whether a person who saw your ad later visited one of the 80,000 FFL's we keep an eye on nationwide

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Online retailers

Retarget users who have abandoned cart.  Contextually target users researching a product you offer.  Track ROI of your media spend to ecommerce revenue.  Do all the cool things other industries are enabled with every day

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Gun shops + ranges

Geotarget your media spend so you can show up on the biggest publishers but only for users in your local area. 

Track whether your ads drove people to your shop or range in platform without relying on them saying “yes I saw your billboard or heard your radio ad”

Why should advertisers use Armanet's programmatic solution for the firearms industry

Reach your target audience and increase conversions with programmatic display advertising

Maximize your ad spend and target the ideal audience 

Get real-time insights and optimize your firearms-related ad campaign in real-time 

Reach your target audience at scale and improve your ROI

Leverage the power of big data to drive more effective firearms-related campaigns 

59%

of Advertisers in the space reported dissatisfaction with current online ad-spend ROI

63%

of Publishers in the space report unsold inventory and less than optimal revenue from online ads

The numbers don't add up

When advertisers complain about reach and publishers complain about unsold inventory, the problem is in the infrastructural tech, not the economics

Features for Advertisers

Audience Focused Targeting Enhances Your Media Efficiency

Geo
IP
Demographics
Behaviour (Events)
Site (domain) / In-App (bundle)
Look-a-like segment
OS / OS version
Browser
Device / Device Model
Screen size
Frequency capping
Day & Time
Retargeting
3rd-party data
Onboarding CRM Data
100+ pre-built audience segments

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A combination of proprietary technology and fraud detection partners safe, high quality inventory

Anti-Fraud - Forensiq, Protected Media

Creative Verification - GeoEdge and theMediaTrust

Black & White lists - For exclusion and whitelisting publishers

Support ads.txt - Follow and spread ads.txt project

IAB Compliant - Accept and follow IAB recommendations

 

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Detailed automatic and manual reports are available in Client Dashboard

Domain / Bundle
Distribution Frequency
Day and Hour
Geography
Platform
Audience
Source
Custom Reports

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